If interactive systems are knowingly designed to change human attitudes and behaviors, we would also need a philosophy of technology that provides us the means for revealing, analyzing, and discussing the human, social, cultural, ethical, and political implications of these changes—that helps us understand ‘the new good’. Daniel Fallman, 2007 @dfallman Paper URL: http://link.springer.com/chapter/10.1007/978-3-540-77006-0_35