Quote on designers and expert subjectivity

“An expert subjectivity is needed in design, because “design professionals” require a cultivated ability to read socio-cultural signs and trends; a creative and reasoned ability to explore alternative futures; a verbal ability to articulate these activities; a receptiveness to alternative framings and a willingness to explore highly variable alternative directions; and above all a personal identity or coherence that holds all of these moving parts together through a given process.”

Jeff Bardzell (2012)

Bardzell, J. (2012) Commentary on: Shusterman, Richard (2014) [sic]: Somaesthetics. In The Encyclopedia of Human-Computer Interaction, 2nd Ed. [online] ed. by Soegaard, M. and Dam, R.F. Aarhus, Denmark: The Interaction Design Foundation. available from https://www. interaction-design.org/encyclopedia/somaesthetics.html. 39, 93, 95, 96, 106