I opened my Facebook today and found this ad,
Isn’t it interesting?
I remember to have heard that Facebook is not cool anymore and that basically, it is a platform for old people. I have also come across (on Facebook) a figure showing that Facebook is still one of the platforms with more active users. Sorry, but I can’t remember who posted it, so I can’t put it here. However, if we go to Facebook’s Compay Info website, we can see that it had 1.23 billion daily active users on average for December 2016. Facebook seems to be distant from being a boring social media platform for old people. According to Zephoria, the most common age demographic on Facebook corresponds to people between 24 and 34 years old. Hey, that’s not being old!
I think the job posts feature is important. It is a reminder of how powerful Facebook is. It is a reminder that many of us are hyper-engaged with our mobile devices and screens. When I saw the ad, I could picture looking for a job while they commute back home or take their lunch break. I could picture social media managers considering serious strategies to make a company’s website look more solid so that any person will take its job posts seriously.
I think it is so interesting to see how any “screen connected to the internet” becomes a potential door for Facebook to become part of our everyday lives.
Have you seen videos from movies or cartoons showing that our future is living in a VR society? Well, have you noticed that we’re there already? Facebook is that VR society! We might not end up wearing VR headsets 24/7, but many of us are pretty trained to deal with a real life and a cyber life in parallel. Facebook is our virtual society in which commerce, professional development, and human relationships are being constantly redefined, add-on after after-on, version after version.
The ad might look naive. But, again, it is a reminder that Facebook is the social media par excellence. Sometimes, it could look like nothing of what we do on Facebook cares or matters in the real world. However, we keep going back to it. We seem to be ok with the idea of virtualizing business, activism, education, and of course, friendship on that humongous virtual world called Facebook.